This method of subscription is too often associated by marketers with the decrease in the number of registrations. Should you use it?
Le blog de la personnalisation
16 tips to come up with an effective email object
The object is the equivalent of a call-to-action button. It must be short, concise, clear and above all it must prompt the reader to click to open the emailing.
Is a noreply address really a good idea?
Noreply email addresses are still often used in marketing campaigns when they can harm your interests.
Messenger Chatbot, a cure for the declining reach on Facebook?
Let’s start with the latest changes on Facebook: The 2 billion user social network recently made the front page once more. Not due to yet another personal data leak, but because Facebook announced a major change in its algorithm leading to...
Is single sign-on (SSO) the end of cookies?
An SSO provides users with a unique login and password to access all their online accounts instead of relying on a different user IDs for each service.
Pros and cons of robot journalism
The journalism robot is a complex subject in the media world, but it has many advantages and brings many disadvantages…