This method of subscription is too often associated by marketers with the decrease in the number of registrations. Should you use it?
Why should you go for the double opt-in for your newsletters?
read more
Le blog de la personnalisation
Découvrez tous les contenus de la catégorie : Online press
16 tips to come up with an effective email object
The object is the equivalent of a call-to-action button. It must be short, concise, clear and above all it must prompt the reader to click to open the emailing.
Is a noreply address really a good idea?
Noreply email addresses are still often used in marketing campaigns when they can harm your interests.
Messenger Chatbot, a cure for the declining reach on Facebook?
Let’s start with the latest changes on Facebook: The 2 billion user social network recently made the front page once more. Not due to yet another personal data leak, but because Facebook announced a major change in its algorithm leading to...
Is single sign-on (SSO) the end of cookies?
An SSO provides users with a unique login and password to access all their online accounts instead of relying on a different user IDs for each service.
Pros and cons of robot journalism
The journalism robot is a complex subject in the media world, but it has many advantages and brings many disadvantages…