This method of subscription is too often associated by marketers with the decrease in the number of registrations. Should you use it?
Why should you go for the double opt-in for your newsletters?
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Le blog de la personnalisation
Découvrez tous les contenus de la catégorie : Personalization
Messenger Chatbot, a cure for the declining reach on Facebook?
Let’s start with the latest changes on Facebook: The 2 billion user social network recently made the front page once more. Not due to yet another personal data leak, but because Facebook announced a major change in its algorithm leading to...
Is single sign-on (SSO) the end of cookies?
An SSO provides users with a unique login and password to access all their online accounts instead of relying on a different user IDs for each service.
Will robot journalism impact the future of online press?
Some journalists worry that such robots are on the verge of replacing them for the writing part and more generally fulfill their job.
What is the best time to send your newsletters?
Customizing the newsletters sending time can optimize the ROI of your campaigns while improving the user experience.
Media & Marketing : the 5 key people of a newsletter
Today we are going to discuss who they are and what their main role is in the process. Maybe even more importantly, we will provide some hints on how to make their lives easier !
Media marketing : The 1001 ways of cooking up your ideal newsletter
The newsletter is now at the heart of the digital strategy of most media companies today. By reaching your subscribers directly in their mailbox, you will definitely engage them with your brand, disseminate your content and boost your Web traffic leading...
E-commerce, use the 404 error page to trigger conversions
Internet users regularly come across the 404-error page while browsing. Leveraging this page may actually turn out to be very useful. Yet, it is too often overlooked by e-merchants who do not realize its huge potential. What is a 404-error page?...
The new Mediego Dashboard: performance monitoring for web and email
At Mediego, summer was quite productive. Some of us were working hard, even through the heat waves of Brittany (just kidding), and we haven't forgot about you, our users. This is it, our new monitoring dashboard is finally ready to make your lives easier...
Personalization is definitely everyone’s business
Clearly the giants Netflix and Amazon widely contributed to promote personalized recommendations. The Netflix recommendation is worth a billion dollar per year and Netflix estimates that it drives more than 80% of the video choices. As far as Amazon is concerned, the...