This method of subscription is too often associated by marketers with the decrease in the number of registrations. Should you use it?
Why should you go for the double opt-in for your newsletters?
read more
Le blog de la personnalisation
Découvrez tous les contenus de la catégorie : Personalized newsletters
16 tips to come up with an effective email object
The object is the equivalent of a call-to-action button. It must be short, concise, clear and above all it must prompt the reader to click to open the emailing.
Is a noreply address really a good idea?
Noreply email addresses are still often used in marketing campaigns when they can harm your interests.