Blog
The latest news from Mediego
Why should you go for the double opt-in for your newsletters?
This method of subscription is too often associated by marketers with the decrease in the number of registrations. Should you use it?
16 tips to come up with an effective email object
The object is the equivalent of a call-to-action button. It must be short, concise, clear and above all it must prompt the reader to click to open the emailing.
Is a noreply address really a good idea?
Noreply email addresses are still often used in marketing campaigns when they can harm your interests.
Messenger Chatbot, a cure for the declining reach on Facebook?
Let’s start with the latest changes on Facebook: The 2 billion user social network recently made the front page once more. Not due to yet another personal data leak, but because Facebook announced a major change in its algorithm leading to...
Is single sign-on (SSO) the end of cookies?
An SSO provides users with a unique login and password to access all their online accounts instead of relying on a different user IDs for each service.
Pros and cons of robot journalism
The journalism robot is a complex subject in the media world, but it has many advantages and brings many disadvantages…
Will robot journalism impact the future of online press?
Some journalists worry that such robots are on the verge of replacing them for the writing part and more generally fulfill their job.
What is the best time to send your newsletters?
Customizing the newsletters sending time can optimize the ROI of your campaigns while improving the user experience.
Media & Marketing : the 5 key people of a newsletter
Today we are going to discuss who they are and what their main role is in the process. Maybe even more importantly, we will provide some hints on how to make their lives easier !
Media marketing : The 1001 ways of cooking up your ideal newsletter
The newsletter is now at the heart of the digital strategy of most media companies today. By reaching your subscribers directly in their mailbox, you will definitely engage them with your brand, disseminate your content and boost your Web traffic leading...
Data Analytics : 3 main problems in e-commerce
How often does your favorite analytics tool drive you crazy when trying to make sense of your online shop statistics? Well, we’ve all been there. As we said in a previous article, « data is the black gold of the 21st century ». Data analysis is at the...
E-commerce, use the 404 error page to trigger conversions
Internet users regularly come across the 404-error page while browsing. Leveraging this page may actually turn out to be very useful. Yet, it is too often overlooked by e-merchants who do not realize its huge potential. What is a 404-error page?...
The new Mediego Dashboard: performance monitoring for web and email
At Mediego, summer was quite productive. Some of us were working hard, even through the heat waves of Brittany (just kidding), and we haven't forgot about you, our users. This is it, our new monitoring dashboard is finally ready to make your lives easier...
Personalization is definitely everyone’s business
Clearly the giants Netflix and Amazon widely contributed to promote personalized recommendations. The Netflix recommendation is worth a billion dollar per year and Netflix estimates that it drives more than 80% of the video choices. As far as Amazon is concerned, the...