This method of subscription is too often associated by marketers with the decrease in the number of registrations. Should you use it?
Le blog de la personnalisation
The object is the equivalent of a call-to-action button. It must be short, concise, clear and above all it must prompt the reader to click to open the emailing.
Noreply email addresses are still often used in marketing campaigns when they can harm your interests.
An SSO provides users with a unique login and password to access all their online accounts instead of relying on a different user IDs for each service.
The journalism robot is a complex subject in the media world, but it has many advantages and brings many disadvantages…
Some journalists worry that such robots are on the verge of replacing them for the writing part and more generally fulfill their job.
Customizing the newsletters sending time can optimize the ROI of your campaigns while improving the user experience.
How often does your favorite analytics tool drive you crazy when trying to make sense of your online shop statistics? Well, we’ve all been there. As we said in a previous article, « data is the black gold of the 21st century ». Data analysis is at the...
Internet users regularly come across the 404-error page while browsing. Leveraging this page may actually turn out to be very useful. Yet, it is too often overlooked by e-merchants who do not realize its huge potential. What is a 404-error page?...