This method of subscription is too often associated by marketers with the decrease in the number of registrations. Should you use it?
Why should you go for the double opt-in for your newsletters?
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16 tips to come up with an effective email object
The object is the equivalent of a call-to-action button. It must be short, concise, clear and above all it must prompt the reader to click to open the emailing.
Is a noreply address really a good idea?
Noreply email addresses are still often used in marketing campaigns when they can harm your interests.
Is single sign-on (SSO) the end of cookies?
An SSO provides users with a unique login and password to access all their online accounts instead of relying on a different user IDs for each service.
Pros and cons of robot journalism
The journalism robot is a complex subject in the media world, but it has many advantages and brings many disadvantages…
Will robot journalism impact the future of online press?
Some journalists worry that such robots are on the verge of replacing them for the writing part and more generally fulfill their job.
What is the best time to send your newsletters?
Customizing the newsletters sending time can optimize the ROI of your campaigns while improving the user experience.
Data Analytics : 3 main problems in e-commerce
How often does your favorite analytics tool drive you crazy when trying to make sense of your online shop statistics? Well, we’ve all been there. As we said in a previous article, « data is the black gold of the 21st century ». Data analysis is at the...
E-commerce, use the 404 error page to trigger conversions
Internet users regularly come across the 404-error page while browsing. Leveraging this page may actually turn out to be very useful. Yet, it is too often overlooked by e-merchants who do not realize its huge potential. What is a 404-error page?...